Founded in 1998 in Huntington Beach, California, Emani is born from owner’s personal struggle with cystic acne and the hormonal challenges of life's different stages. Emani stands for clean, effective, and luxurious solutions tailored for acne-prone and hormonally challenged skin.Despite its innovative approach and potential, Emani faces challenges in digital visibility and marketing strategy, lagging behind competitors.

Emani faced multiple challenges that hindered their digital growth. Their outdated website lacked the sleek, user-friendly experience needed to showcase their top-tier skincare and makeup products. Navigating the site was difficult, leading to frustrated customers and missed sales opportunities. Additionally, their marketing efforts were scattered, lacking a cohesive omni-channel strategy to effectively connect with customers. To make matters worse, their conversion tracking was faulty, providing inaccurate sales data and making it impossible to understand customer behavior and optimize their marketing strategy.