Kimbo, an iconic Italian coffee brand, sought to bring the rich flavors of authentic Espresso Italiano to the US market. While highly successful in Europe, Kimbo aimed to connect with American coffee enthusiasts by highlighting their heritage and premium quality. However, they needed a more tailored digital strategy to effectively introduce their product offerings to this new audience.

Kimbo faced challenges in resonating with the US consumer base, particularly in translating their European success into meaningful engagement with American customers. Their website was not optimized for US-based visitors, resulting in lower conversion rates and missed opportunities for brand connection. Kimbo required a fresh digital approach to reflect their heritage while aligning with US coffee culture preferences.